What a startup CEO should post on LinkedIn
You run a Startups and Emerging Companies business. This is about LinkedIn content that sounds like you, not a brochure.
You know you should be visible on LinkedIn. But every draft your team sends sounds like a brochure, not you. For a Startups and Emerging Companies leader, that's a problem because investors, early customers and hires research you before they ever reply. They want your point of view, not a feature list.
As a startup CEO, you probably put off LinkedIn because you don't know what to say. Your team drafts a post and it sounds like a product sheet. That happens because startups often spend early money on logo, ads and website before a position exists. You never wrote down your point of view. So the words ring false. Investors, early customers and hires research you before they engage. They want your unfiltered take on the industry, not a polished announcement.
This work starts with one conversation. You tell me what you actually think about your customers and the decisions you make. That uncovers the subjects you can speak on with authority. Then my team drafts posts in your voice for you to approve. The scope depends on how often you want to post and how much you want to write yourself. A founder with a clear position moves fast. One who has never articulated it needs a little more time. But no one needs a massive content calendar.
This week, write one post about a decision you made and why you made it. Do not hand it to your team first. Sit down and write three sentences about something true. If you cannot find the words, call me. I will help you name the subjects you should own. SliiceXR turns that into a posting rhythm you can keep up without burning out. Post about what you know, not what you sell. The point is to start with your voice, not a brochure.
A month from now, your LinkedIn sounds like you. Investors read a post and know what you stand for. Early customers trust you before the first call. Your team stops sending you brochure drafts because they understand the position. You post when you have something to say, not because you have to.
Other questions about content for Startups and Emerging Companies
does content marketing work for b2b
Content works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I start with what you believe that the market needs to hear, and build the content program from there.
what is thought leadership content
Thought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four subjects you can own and say something real about them.
Ready to talk?
SliiceXR handles content for Startups and Emerging Companies.