SliiceXR
Technology companies outgrow their own story. The product now does five things, the website still sells the first one, and the sales team has quietly rewritten the pitch. Marketing spends money on demand without a position to generate demand for.
I reset the position with leadership, align sales and marketing on one story, and then build the brand, site and demand program on top of it. The goal is a category you can own, not more activity.